Branding
A brand written down clearly enough that people and AI can follow it.
A brand is more than a logo. It is how your business sounds on the phone, in a text, on a website and in an AI reply. We define it, write it down, and build it into the tools that speak for you.
What we build
The pieces of a working brand.
Positioning
Who you serve, the problem you solve, and why a customer should pick you. Stated in a few sentences everyone in the business can repeat.
Voice and messaging
How you sound, the words you use and avoid, and approved wording for your key messages, offers and replies.
Visual identity
Logo use, color palette with exact values, typography, imagery rules and layouts that work on screen and in print.
The brand guide
One document that holds all of it, with the reasoning behind each rule, so it can be handed to a new hire or a vendor.
AI voice rules
Instructions your chat agents, voice agents and writing tools follow, so automated replies sound like you and never overpromise.
Templates
Email, text, social and document templates built from the guide, ready for your team to use.
Proof in our own work
We run our own products on brand guides we wrote.
Painted Bear runs on a written brand constitution covering voice, color, typography, layout, calls to action, pricing presentation and AI behavior. Our Turrot app has its own full style guide with color values, type scales, icon rules and a review checklist that every public asset goes through before it is published.
Your brand guide is built the same way: specific enough that two different people, or a person and an AI tool, produce work that looks and sounds like the same business.
How it runs
From interviews to a finished guide.
Listen
Interviews with the owner and key staff, and a review of how you show up today.
Define
Positioning, audience and voice, agreed in writing before any design starts.
Design
Visual identity and templates, reviewed with you in rounds.
Install
The guide delivered, your website and AI tools updated to follow it, and your team walked through it.
Make every touchpoint sound like the same business.
Bring what you have today, even if it is just a logo. We will show you what a working brand guide would add.